2025
In 2025, the automotive sector in Thailand showed a modest recovery following the sharp slowdown in 2024, when new car sales fell to their lowest level in 15 years. Although vehicle sales improved slightly during the year, overall market growth remained limited, continuing to affect related industries including the tire market. Nevertheless, the Company successfully maintained strong performance, particularly in the 17-inch and above segment, which is a key market trend for the future. Due to implemented tight cost controls profitability from operations improved by almost 30% versus last year.
Dr. Dhiraphorn Srifuengfung
Chairman
Message from the Chairman
To navigate these challenges, the Company focused on enhancing production efficiency, reducing costs, and strengthening its market competitiveness. Additionally, the Company invested in expanding production capacity to better meet customer demands, reinforcing its business capabilities. At present, Sapphire 3 is close to its finalization, aimed at expanding radial tire production for the aviation industry. This investment supports the industry’s shift from bias tires to radial tires and will significantly enhance the Company’s position in the commercial aviation market.
As we step into 2026, we remain committed to expanding distribution channels to increase our market share in the 17-inch and above segment and further enhance business profitability. Moving forward with confidence, we are dedicated to meeting the needs of our customers, investors, and business partners to the fullest extent.
Thank you for your continued support throughout our 58-year journey.