Our Goal
Deliver sustainable revenue and profit growth while increasing the value of our brand.
ONE TEAM Driving Performance – on the road, in the marketplace and throughout the company.
Wining at the intersection is the key to success
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Innovation Excellence
Develop great products and services that anticipate and respond to the needs of consumers
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Sale & Marketing Excellence
Build the value of our brand, help our customers win in their markets, and become consumers' preferred choice
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Operational Excellence
Relentlessly improve our quality and efficiency to deliver the right tire, to the right place, at the right time for the right cost
How We’ll Work
Engage and enable associates to realise their full potential
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Act With Integrity
Build trust and earn the confidence of others through honesty and respect - Protect Our Good Name
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Energize The Team
Create an environment where associates are inspired by work, wellness and serving their communities
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Promote Collaboration
Connect associates globally and encourage open discussion to meet objectives
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Be Agile
Embrace change and act with speed and purpose
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Deliver Results
Anticipate challenges, size opportunities and make courageous decisions
Where We’ll Focus
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Consumer Experience
Make Goodyear easy to buy, own, and recommend
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Consumer Service
Collaborate with customers to be a grate supplier
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Quality
Deliver industry best products, processes, and programs
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High-Value Segments
Compete where we capture the full value of our brand
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Mastering Complexity
Manage the necessary; eliminate the unneeded